16 Mar, 2010  |  Written by Baba  |  under Content

Content generation as it says on the tin, surrounds the ”generation” ie: production of content, to engage current and potential customers. It is custom-made media but without the hard-sell and in-your-face pressure of traditional marketing methods such as advertising. By generating informative content, it is hoped that readers will be persuaded to make their own decisions with regards to buying a certain product or taking a specific action.

It is important to understand what falls under the remit of content generation. Popular content marketing methods include standard mediums such as newsletters, magazines, printed publications, case studies and white papers. However, content can include social media sites, podcasts, mobile content, videos and email marketing campaigns.

Perhaps one of the most popular methods of content generation is that of mobile applications. The BBC has recently launched a range of free apps, including BBC News, iPlayer and Sports apps. News content marketing and sports information apps are amongst the prevalent, with Eurosport and Sky News amongst the many protagonists on the mobile content bandwagon.

Podcasts are also becoming an innovative way to push content onto an audience. As with mobile content, the BBC is promoting podcasts of all its radio shows on its website. More traditional print media companies are also harnessing the power of podcast content, with the Times and the Guardian hosting a plethora of audio and visual clips on their respective sites.

With any form of content, whether it be innovative podcasts or more traditional newsletters, the backbone of content is trust. It is widely recognised that by supplying a current and potential audience with up-to-the-minute, reliable information, they will return, as well as re-tweeting, following or becoming fans of your content.

Whilst content attracts and informs an audience, it is also an important tool in search engine marketing. Content with attracted keywords and inbound links is used to capture the interest of search engines. The more people click on the links and read the content, the higher a websites conversion rate will be, but also the sites rankings in Google is likely to improve. Indeed, without original text content, most search engines will not be able to match search terms to the content of a site.

If search engines recognise that new content is being added on a consistent basis since they last indexed your site, they are more likely to come back and see your site more often. In addition, the more content on a site, with variations of chosen keywords that the search engines can index, the more likely your site will be found in long tail searches.

Perhaps one of the biggest benefits of regular content generation is that of authority - by adding relevant news and information about your business area, you will be seen as the provider of knowledge in your field.

15 Mar, 2010  |  Written by Baba  |  under SEO

Keywords are intrinsically related to search terms – words and phrases that people enter into a search engine to find specific information. Most people enter 2 to 5-word phrases in Google to find what they are looking for. Google in turn analyzes all pages in its index and lists the pages which contain those search terms. Each web page usually contains one or two keywords that are repeated more often than others throughout the site. These keywords dictate the “theme” of a website.
In addition, Google analyzes other sites that contain links to your site. Specifically, Google looks to see if the text of a link (the clickable part) that points to your site also contain those same keywords.
Page importance is all about links – their quantity, quality, and strength, which we will discuss later on. This part of the algorithm includes Google PageRank (PR).
Google looks for links that point to your site from other websites. Google believes a link from website A to website B is a “vote” for the importance of website B. In this way, other websites add votes for your website, which in turn helps increase a pages PageRank value on your site. Each page on your site has a PR value. Usually the PR value is the highest for the home page as most people will link to your home page rather than another page on your site.
The more web pages that link to your site, and the more vital in turn those pages are, the more vital Google thinks your site is and hence the higher your PageRank value. Moreover, it is the quality, as well as the quantity, of links that
matter – not all links are valued the same. Keep in mind that PageRank is but a single (albeit vital) factor used in ranking.
Sites that are highly optimized for on-page factors can outrank sites that are less optimized but have higher PageRank.
PageRank value is assigned after comparing every page in the Google index against one another. This is billions and billions of web pages.
Note that PageRank does NOT factor in keywords or phrases used on your site.

15 Mar, 2010  |  Written by Baba  |  under Google

Page Rank is Googles way of showing the user a basic ranking of a webpage. The ranking is from 0 to 10 with 10 being the highest. To calculate page rank there are numerous variables involved but the most vital in link popularity. So the more incoming links you have to that webpage the higher Page Rank you will have.

Page Rank is updated all the time but not visible to users. The visible Page Rank on the Google toolbar is only updated a few times a year. Normally every 3 months. There are a few ways that you can get a general thought of your Page Rank at all times. One way requires the site to be listed in the Google directory. It has become known that the directory lists in order of Page Rank. The directory uses current Page Rank data and not the visible one that only updates every 3 months. So if you have a site in the Google directory you can always get a general thought on what your current Page Rank is.

There are also Page Rank predictor tools out there. Now these tools used to be somewhat accurate but they have been shutdown with Google changing the PK parameters to all 0s. This may change again in the future but as of right now it simply does not work.

One thing that gets me is how Page Rank consumes people that are new to the SEO world. To get a few things straight here is what Page Rank does for your. NOTHING! You do not rank higher in the SERPs, make more money, get more traffic, or look cooler. This number is just a basic guideline of how many incoming links you have to your site.

But Page Rank is excellent for a few things at the same time. Most webmasters base link exchanges primarily based off of Page Rank. So the higher Page Rank you have the better chance of getting a excellent link exchange. Also it is excellent for selling links on your site. The price pretty much always reflects what the Page Rank is on the page.

15 Mar, 2010  |  Written by Baba  |  under SEO

The keyword is really unique in the eyes of the search engines, and there are strong rules in these contests.

Some of the general vital rules of seocontests.
1. No black hat search engine optimization allowed
2. No one from the official announcement website can enter this contest.
3. No Spamming of keywords and website
4. No cloaking or keyword stuffing

These contests generally are started with a time frame given to show the results in search engine results pages.

These are some of the general tips to rank better for the contest.
1. Try to get a older domain name rather than a new one, this is because there is a myth that search engines rank ancient domains better.
2. Never try to add the contest keyword more than 10 times to your contest webpage because this will result in keyword stuffing.
3. Add meta tags to your contest page which may include title, keywords, description and robots tag.
4. Add H1 , H2, and H3 tags correctly with the keyword in the first H1 tag.
5. Try to add unique contest to your webpage, which is really fresh, as search engines like fresh content.
6. After the onpage seo is completed , start doing link building by exchanging links with relevant websites.
7. Add a sitemap to your website and continue with the link building.

If these steps are done perfectly , you can make sure that your webpage tops the search engine result pages.

15 Mar, 2010  |  Written by Baba  |  under BackLinks

http://11thhouraction.com/user/12072

Baba

http://rhizome.org/profile.php?1070041

Baba Pandey

http://www.politics.com/baba1911/

http://forums.oreilly.com/user/22809/baba1911/

http://www.yourspins.com/view-user.aspx?u=IeS

http://londonist.com/mt/mt-cp.fcgi?__mode=view&blog_id=11

http://connect.oregonlive.com/user/baba1911/index.html

http://www.tor.com/index.php?option=com_comprofiler&user=78116

http://www.netsquared.org/members/baba1911

http://registry.gimp.org/user/23212

http://www.guidespot.com/authors/baba1911

http://www.ziitrend.com/user/baba1911

http://community.contractwebdevelopment.com/user/srij

http://www.asknature.org/user/baba1911

http://www.foreignpolicy.com/user/27201

http://www.azcentral.com/members/User/254393

These are simply BackLinks Build for some of my projects. getting them indexed in google is aim of this post. Nothing Special !!

14 Mar, 2010  |  Written by Baba  |  under Make Money

If you need to get your website listed at top positions and increase its brand awareness then you need to hire the services of such a company which is experienced in running seo and pay per click campaigns in a successful manner. There are a large number of companies over the internet which can help you by managing all the things related to pay per click campaigns. One needs to know that there is a lot of competition in the market at present. Hiring the services of best company is very vital when it comes to launching a pay per click campaign.

If you have searched the internet then you might have heard about “Top Click Media”, which is a successful seo company. If you are confused about choosing a reliable company for getting pay per click campaign launched for your website then you may contact the official website of this company. You simply need to contact this website and tell them about your specific pay per click advertising goals. The experienced professionals of this company will tell you that how they can help you in achieving your goals within a specific time frame.

If you search about “Top Click Media” then you will get to know that this company has a lot of experience in the field of internet marketing. This company has a long list of clients. If you visit the official website of this company, you get to see the feedback of various clients who have successfully achieved their pay per click campaign results with the help of this company. You can expect the best pay per click and seo services at the best prices from this company. This company has a brand name and it is getting more and more well loved every day.

The main motive of all the pay per click campaigns is to get the top most ranks for a website in different search engines. This company has helped a lot of websites to get the top ranks in numerous search engines including Google. If a website owner wants to choose the best seo company for its pay per click campaign then it should look for such a company which has achieved top page ranks for itself in various search engines. Any company which cannot get top ranks in different search engines for itself, cannot be relied upon.

If you search for best seo companies in different search engines then you will get “Top Click Media” in results. Anytime you want to contact this company you can access its official website. It may take a few months or a year to achieve top ranking with different search engines for any website. But, once you get listed at top position of different search engines, you will start earning huge profits. Therefore, you do not need to get confused when it comes to choosing best seo company for any kind of pay per click campaign. Just contact “Top Click Media” and achieve the desired results related to pay per click campaigns.

14 Mar, 2010  |  Written by Baba  |  under SEO

With increasing population on internet, affiliate marketing is a becoming bigger and bigger. In such a scenario, search engine optimization of your website is of utmost importance. A higher ranking in the search engine results means greater number of visitors and hence a greater number of potential customers. SEO doctor helps you with various services that could help your realize you true ranking potential. Being a freelance SEO consultant, one can avail the services at cheaper rates than the current prices at SEO firms.

Besides the proper optimization consultant services, one can avail the white label seo services, wherein web design companies will be provided with SEO services that can be resold to their clients. At SEO doctor, there are various optimization related services and tips that could be put to great use, resulting in higher rankings for websites. These services include online rank monitoring, blogging, analytics involving competitors and management of reputation. Research on keywords and marketing of social media are other white label services that are offered on this site.

Not only text but also other content on a site, like podcasts, videos, images and graphics, should be optimized with expert’s advice to ensure maximum load balancing and. Web design firms and other clients can also access the SEO consulting blog where many such services to optimize the non-textual content on a website have been discussed. The services provided include adding image specific textual content and relevant captions and words added to the image to get better ranking in image search. There are video specific tips like placing it in proper category and adding video specific content on the loading page. The technical knowledge, and nexus available at this site will help web design firms get their things done quickly without paying muc

12 Mar, 2010  |  Written by Baba  |  under Traffic

When I first set out to quit my job and make money online it seemed like a very huge task. Everything out there tells you how simple it is. They tell you how much money you can make in a month, or a week, or even a day depending on what you’re looking at.

The money won’t just fall into your lap, but I can tell you what you can do to make the steps to getting there much, much simpler. I’ll skip the part of long hours, time place in, how you seem to reckon about it even when you’d reckon yourself “off work” and the like, as you probably are already familiar with that stuff before you even thought of trying an online business.

First, KNOW exactly what you want to sell and/or what service you want to do. This will save you lots of time just in trying to make your website or sales page right. The rest of your website will make sense around it as well and your web page will look and feel complete. You need to know as specifically as possible what goods or services you’re offering. A subject that is too broad will not only make your site hard to find, but hard to update and keep track of as well.

Second, is get familiar with Search Engine Optimization(SEO), even with a finished site and a product ready to go, if noone can find your site you won’t sell anything or get no visitors. You don’t need to know it in the expert sense, but you should know what aspects search engines look for and adjust your website accordingly. Research the keywords and phrases common to your website’s topic to find what people are searching for to properly optimize your page for the right traffic you want to go to your website.

Third, promote your site in as many different ways that you can reckon of. While it’s not normally recommended to directly submit your website to the largest search engines, taking out a few seconds to do it can’t hurt. You can do so many things to promote a webiste, and as you work with one way, you’ll often learn another way to get the word of your site around. From posting on forums to email advertising to Google Adwords, try and do as much as you can. Not every person surfing online will use the one or two ways you started promoting your site and may not see it. Get your hands dirty and experiment with as many as you can to give your site it’s best chance of being seen.

This will hopefully help tweak and refine your site so when you follow the steps after it visitors will see what they were looking for and keep coming back or buy from you.

11 Mar, 2010  |  Written by Baba  |  under Web Design

As the number of visitors to the World Wide Web soars exponentially, the number of web pages goes with the increase. Perhaps, you have been wondering why with the multitude of visitors that comes day in and day out your site has been left out. There can be lots of reason behind.

Having a catchy and engrossing web page is a huge deal. This is because of the demanding nature of e-commerce services. Visitors stay and are loyal to a site that can give them all that they question for – all that they need. As the owner of a web site, you have this responsibility to make your site updated, functional and ‘tasty’ to your probable visitors. Thus, you have to avoid the clichés and taboos and make the best web page you can have.

The flow of e-commerce services is getting quicker and tougher. This will surely keep you thinking – what seems to be missing in my web page?

To keep you well abreast, here are some of the must have:

1. Excellent Layout and Design. Do not overuse images. Do not bore your visitors by plain texts. Layout and design must be catchy. Fonts must be readable, colors pleasant to the eyes and images attractive. Organization and function with a brush of art can make the visitors stay longer and satisfied.

2. Perfect Content. It must be fascinating and engrossing. Something that is not tedious to read and know. Content must also be original. Otherwise, you are exposing yourself to the intellectual property violation which is plagiarism. Another, be sure that the content is free from grammatical errors and incorrect spelling. Read, proofread and edit.

3. An air of your Personality. Your web page should share a part of your self – part of your personality. The moment a visitor enters your site, he must be able to grasp a bit of who you are or what kind of company or business you have. You can give biographical information, company information and all sorts that can further give your background and outlook.

4. Dive into its Depth. Web pages must not be superficial. It must have something beneath its facade. A excellent web page is worthy of exploration. Nonetheless, you need not make numerous pages. Try using hyperlinks and hot lists.

Make the most out of your web page. It will surely benefit you!

11 Mar, 2010  |  Written by Baba  |  under Link Building

There is a term used in the optimisation industry- “content is king”. This is very right. SE’s (Search engines) like content, especially regularly updated content. With this in mind, you must remember that “links are queen”. Having inbound links to your website is a very vital factor of the SE’ s algorithms, if you want to increase your visibility on SE’s then you must increase the amount and quality of the links that point to your website. For many small to medium companies the cost of paying for a full time link building campaign is far too expensive.
Companies, webmasters and web site owners should be constantly trying to improve link popularity (inbound links to their website), an increase in inbound links will cause an increase in visibility on the SERP’s (search engine results pages).
The times of “a link is a link” have but passed. Reciprocal links should only be arranged with websites that are about the same topic or share similar content. Websites that reciprocate links with websites that are not similar are deemed as artificially trying to increase link popularity by the SE’s. One way inbound links are more valuable than reciprocals, and remember that it is the quality of links that also bears more weight. One link from an authoritative site with high PR (Page Rank) is worth many links from that friend of yours that just built his personal website!
Anchor text- This is the word or words that are used to link to your website. e.g. “seo consultant ” is anchor text that really points to my home page www.goyam.com. This is often called the links “title”. Use the keywords that you would like a high ranking for as the anchor text.
For instance Smith LTD sell widgets of all shapes and sizes. They want to rank well for the term “plastic widgets”. They start submitting their website for inclusion in free web directories. When questioned for the anchor text or links title during submission it would be far more beneficial to use the text “plastic widgets” rather than Smith LTD.
With all this in mind you should start your link building campaign as soon as possible? Google will spider links to your website several times before accepting their importance, this process is known as “waiting for the links to mature”. This can often take several months.

So, here are my top 10 ways to get inbound links to your website.
1) Submit your website to free web directories. (Make sure you submit to the right category).
One of the most vital free web directories to submit to is www.dmoz.org (the open directory) DMOZ is used by Google for all of the contents of their Web Directory. Many SE’s and directories also use DMOZ results for their directories. Google also gives a link to your site from DMOZ a lot of credit. Beware DMOZ is edited by humans and getting listed can take anywhere from 1-18 months, so the sooner you do it the better!

2) Submit your website to premium & paid web directories. (Make sure you submit to the right category).

3) Request website visitors link to your site.
Visitors to your website are there because they are interested in the content/products/services of your site. Question them to link to your website, webpage. You can even supply the HTML code for them to link to your website. E.g. if you want to link to this page please use the following code:

4) Write and distribute articles.
Write articles about your product & related services then submit them to article distribution websites. This is a very effective way of getting inbound links. The thought is you place a link to your website at the bottom of each article, then when webmasters use your article as free content for their website they must include the link at the bottom of the article.

5) Exchange links with other similar websites (reciprocal linking).

6) Contribute in forums.
Many forums allow you to place a signature at the bottom of every post. Place a link to your website with the use of anchor text and gain a link for every post you make. Also you may post links to your website in the main topic part of the forum. Do not spam though- Only post links when it is appropriate. It is better to be a excellent contributor to a forum than spam the forum with un relevant links.

7) Make a blog.
Make an informative blog about your product or services. “Bloggers” are linking fanatics. Get other “bloggers” to link/reciprocal link to your blog and then place links from the blog to your website.

8) Answer questions in Q+A websites.
It is simple to answer questions in places like Yahoo! Answers or Google Groups and provide links to relevant resources. (e g your website!)

9)Paid Links.
Some websites allow you to buy links from their website for a specific length of time.
Generally this is done from websites with high PR (Page Rank). And the purpose of it
is to increase a websites Page Rank.

10) Develop an simple to link to, informative site.
This goes back to “content is king”. If your website is of high quality, excellent information with no grammatical or spelling errors then web site owners will naturally link to your site

Increasing results through Geo-Targeted SEO

All the factors now encompassed in the world of search engine optimisation are both varied and simple, but time and time again website owners fail to see some of the most recent ‘common sense principles’ behind an effective and successful SEO strategy. This article aims to bring to light the most recent change in SEO, GEO-Targeting.

There are a countless number of directories, information portals, articles, FAQ’s, Top 10 listings, and other resources that repeat each other about the most vital factors of SEO and it’s benefits. Many of them but fail to clarify some of the more recent changes in the ‘formula’ of successful optimisation.

It has long been the case that users will open a search engine, search for a product or service e.g. “Office Furniture” and make use of that company to make their buy or gain information.

Over the past few years’ consumers and businesses have started to make many more buys directly online, as the general attitude towards online transactions has changed quite significantly.

A change in trends

As the consumers and businesses have begun to accept making a buy online as a normal course of action, the places that they look for these products and services has started to come under consideration.

If a company wants to buy some office furniture they will no long simply search for “Office Furniture”. Why? Because the term is too broad, brings up many irrelevant results and often the companies listed are not in the same geographic region as the company looking for the furniture.

When searching for products that are going to be bought online, the customer ideally wants to be dealing with a ‘local’ company or business. This helps them feel more ’secure’ in making the buy as they know that the supplier is covered by the same laws, simpler (and sometimes cheaper) to communicate with, and other factors such as delivery costs and language barriers are far more manageable, making the entire purchasing experience more streamlined.

What is Geo-Targeting?

It is during these searches that geo-targeting comes in as a factor of the search. If a customer is looking to buy office furniture and they are located in the USA, it is very common for them to append ‘USA’ to their search, so instead of looking simply for “office furniture” they will search for “office furniture USA” or a similar variation on this.

The effect of this is that the search engine results returned with be mostly UK based as ‘UK’ is a term used within the sites on their contact details, delivery information pages, legal disclaimer, and often company description pages.

Geo-targeted searching is the act of refining your search by including the name of a location within the search term. Examples would be “office furniture UK”, “jewellers in Berkshire”, “UK Office Supplies” etc.

Why use geo-targeting in SEO?

As clarified earlier, users are changing the way that they search for information to find results close to their location. Many sites that are currently indexed do not really have a large amount of information to help search engines deem them ‘relevant’ to the appended location term, often because they simply don’t have their intended geographic area for marketing mentioned on their site enough.

By including the intended geographic market in the keywords used with an SEO campaign and the optimisation performed on a site, it is possible to have a dramatic and successful increase in both top results, traffic to your website, and indeed potential customers finding your products.

It is very simple to include geo-targeted terms and phrases within the normal action of search engine optimisation and will go a long way to increasing the revenue a website can generate for it’s owner.

There must be something terrible about doing this?

Alienation of potential customers is always possible. If a user in the US is searching for simply “Office Furniture” and your website happened to show up with “UK Office Furniture” in it’s title, it is more than likely that the searcher will skip visiting the website because it states that it is targeting the UK.

This can be seen as a positive in the sense that it really has had the effect of qualifying your traffic even more. It just successfully stopped a user visiting your website that would have found out that your products are UK specific and that they could not buy their requirements from your website anyway.

Of course this could also be a negative. If you ‘mainly’ target the UK but indeed sell to overseas clients this may have just lost a potential sale.

Should geo-targeting be used?

This brings us to an vital choice. Should geo-targeting be used in an SEO campaign? The answer depends solely on the target audience or geographic region of the products and services provided.

Should your product be for a specific area or country, or you tend to only deal with local businesses then yes, you should certainly look to be geo-targeting your optimisation to increase your sales.

The second situation is that some of your products or services are available to many areas while others are not. In this instance simply use selective geo-targeted optimisation within each of the products or services sections.

Lastly, if your target market is not constrained by geographic regions and is available anywhere, such as online services or products that have worldwide delivery, then more than likely geo targeted optimisation is not an option. Of course, it could be that producing several “global market” sites that are tailored for your most prominent geographic regions could help improve sales as each of these additional sites can be optimised with geo-targeting separately.

The key is that geo-targeting an SEO campaign can make a tremendous difference to all factors of a websites success. It is simply a case of deciding if it is a viable option for the products and services the website provides.

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