SEO Isn’t About Stuffing Keywords
Most novice so-called SEO professionals reckon stuffing keywords on the page is the best way to achieve top rankings in Google. The truth is… this is not right of course. Those days are long gone. The search engines have improved a lot since the ancient days, and they will just get smarter in the future. If you want to truly get top rankings for your site for long time, you need to know how the search engine works and what they want from you. You can either learn to do the work yourself or find a professional web design company to help you. Even if you choose the latter you should have at least some knowledge of SEO so that you communicate effectively with them.
It’s not hard to please the search engines if you know how. But if you want to take the shortcuts you will eventually have to pay for it. So.. stick to their rules and you will delight in years of free traffic. The other thing that misunderstood by most people is the number one position. NO, SEO is not about getting your website to position one for one keyword. This may get you some traffic but you will never know how well it converts. Also, by focusing on just one keyword will limit your traffic and benefits on the search engines. If you can get 10 different keywords, with lower competitions, on the first page you will most likely receive more customers, maybe not traffic, but do you really care? Would you rather get more customers than traffic?
In order to get the maximum benefits from the search engines you need to have a plot. This plot should guide you through the whole process of SEO. Your budget, time of work, expectations, link partners per month should be estimated before carrying out any work. This way you will know where you are down the road and how far you are away from your target. Because SEO is long process, some people may get disappointed if the results are visible within a month or two. And if you reckon you are one of these people you need to focus on low competition keyword phrases. This way you will see results more quickly and build up on that. Because keywords can be overlapped so when you are working on longtail keyword phrases you are also working towards your main, and more competitive keywords. Hopefully knowing this will help you stick to SEO longer.
